Snappy was a transport services app for delivery and ride hailing that aimed to launch in 2022. It wanted to connect users to reliable services. The client wanted to explore an illustration direction to introduce the brand.

I developed an exploration that presented Snappy as approachable, trustworthy and friendly, while clearly communicating the services it offers. I also chose to use delivery and ride hailing-related phrases, as well as incorporating a sense of doing things together, as a proposed copy direction. I illustrated geometric elements related to delivery, ride services and humans—both users and service providers alike. These became central to designs for the posters, website, app, merchandise, packaging and OOH. I also incorporated the triangular shape from the Snappy logo to further logo recall and identity.

The Snappy launch has not pushed through and this work remains a conceptual exercise.