Lenskart Bitz is a collection featuring eyewear customizable with a selection of magnetic charms. I supported the art director in refining the visual direction and creating visuals that showcased the variety of available charms and eyewear through depth and movement in dynamic layouts, putting the products at the forefront of each graphic, for both the launch and the refresh.

I created visuals for digital that scaled across web (landing page), app, social media, email marketing and ads.